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About
Welcome to Measured
Raise your glass and join us in toasting the beginning of a new community with celebration at its heart.
Welcome to Measured.
We like to say that Measured is your guide to the spirits, liqueurs and non-alcoholic drinks worth talking about. But our mission is much bigger. Measured is a belief in the power of a well-made drink to bring people together. Not only for big moments. But the present moment.
Today, we’re bringing this belief to life through Measured Guide by telling the stories behind the finest drinks and the fine people who make them. And because we value human experience we take the time and care to try, share, mingle, mix and participate in the things we feature.
To help you get to know your way around Measured, here’s what you can expect: Stories take you into the world of the drinks you love and those you’re yet to, from profiles and interviews to tips and trends. Our growing Directory is home to over 100 spirits, liqueurs, and non-alcoholic drinks we believe are worth your time. Each entry is described in detail, giving you a clear idea of how it tastes and why we love it. Recipes are where you will find new and classic cocktails, which the Measured team have mixed and tried at the Measured Bar to ensure they will stand up when you mix them at yours.
Thurman Wise, Thomas Williams, Annie FoxMeasured is a conversation—one that started between us, three good friends. While we come from different backgrounds, have differing tastes, and keep very different bedtimes, we share a vision for Measured as a way to bring people together. It’s in that spirit that we hope you’ll reach out to us team@meaasured.guide or on social @measured.guide at any time with your ideas and feedback.
While our first iteration is digital, our aspirations for connecting with you are many, so keep an eye out for our upcoming podcast, as well as products, books, and events in the future.
Thanks to everyone who agreed to be part of Measured when we were just an idea, including all the brands, makers and ambassadors.
A special thank you to those who went above and beyond the call of duty: Stephanie Ayres, Amber Hourigan, Chris Cork, Magenta Burgin, Zann St Pierre, Lucy Deitz and Karan Singh.
And thank you for joining us,
Annie, Thomas and Thurman.
Drink responsibly. Drink with measure.
We take our responsibility to safe drinking seriously. Recognising that harmful alcohol consumption accounts for 5.3% of global deaths each year, we are committed to being a voice for responsible drinking.
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