Our Story

Measured is a belief in the power of a well-made drink to bring people together. Not only for big moments. But the present moment. Today, we bring this belief to life through exceptional storytelling on Measured Guide. In tandem, our brand and marketing studio, Measured Studio, offers our partners access to our expertise to deliver on their business objectives.

On Measured Guide we strive to create a space that captures the zeitgeist and is engaging and inclusive. One that is worthy of the fine stories behind the drinks we love and the fine people who make them.

You'll find Stories that take you into the world of the drinks you love and those you’re yet to, from profiles and interviews to tips and trends. Our growing Directory is home to 100s of spirits, liqueurs, and non-alcoholic drinks we believe are worth your time. Each entry is described in detail, giving you a clear idea of how it tastes and why we love it. You'll also have access to Recipes for new and classic cocktails, which the Measured team have mixed and tried at the Measured Bar to ensure they will stand up when you mix them at yours.

Like the makers of the products we showcase, who invest in their craft, we approach the creation of our content—whether through copy, video, or photography—with the same level of care and precision.

Measured was founded in 2023 by Thomas Williams, Thurman Wise and Annie Fox because we believe great things can happen when people come together over a well-crafted drink.

Drink responsibly. Drink with measure.